| Naslov | Strategic communications as a NATO and NATO nationsʹ leadership opportunity= Strateške komunikacije kot priložnost voditeljev Nata in držav članic Nata / Nina Raduha |
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Osnovni podatki o gradivu | | Avtorji: | Raduha, Nina (Avtor) | Jezik: | Angleški jezik | Vrsta gradiva: | Neznano | Tipologija: | 1.01 - Izvirni znanstveni članek | Organizacija: | MORS - Publikacije MORS | Ključne besede: | NATO, strategic communications, StratCom, leadership, commander responsibility | UDK: | 355.133.4(497.4):659.2/.4 | ISSN pri članku: | 2232-2825 | COBISS_ID: | 6255822 | Statistika: | 100 ogledov; 4 prenosov | Področja: | Gradivo ni uvrščeno v področja. |
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| Datoteke: | RAZ_Raduha_Nina_i2019.pdf (663,75 KB)
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Opis: | The global strategic environment has dramatically changed. We live in a highly complex information environment, where we are facing hybrid threats, terrorism, information confrontations, cyber threats, irregular war, massive migration and so on. In this environment, the Alliance needed to adapt and enhance the speed, connectivity and effectiveness of its Strategic Communications (StratCom) effort, which was created as NATOʹs smart answer to the challenging information environment we live in. This article describes the NATO Strategic Communications concept to provide deeper understanding and increase knowledge of the context, tools, capabilities and processes conducted within the frame of it. The article explains the role, responsibility and opportunity leaders at every level have in conducting, leading, implementing and using the NATO concept of Strategic Communications. | |
Citiranje gradiva
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