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GRAEME BALLARD:  IF THE FACE FITS: IS IT POSSIBLE FOR ARTIFICIAL INTELLIGENCE TO ACCURATELY PREDICT THREATS TO
                       PROTECT CRITICAL INFRASTRUCTURE?

            4  Cognitive Behaviour

            Section 2.0 began with the statement that the psychological, sociological and philosophical
            literature all separate the basis of human behaviour into biological, cognitive and, sometimes,
            conative components Franken, 1988; Engel et al, 1993). In order to more appropriately (and
            ambitiously) develop Gjoreski et al.’s biological-based tool, discussed above, my consortium
            felt that the cognitive and conative components of behaviour should be actively considered
            – in order to be truly useful in protecting critical infrastructure. Although the exact nature of
            these concepts is beyond the scope of this article, a basic understanding of how they might
            operate together, to modify behaviour, is useful. The following example is a tested model from
            consumer behaviour, relating to the decision-making process regarding travel. Figure 4 shows
            how multiple psychological factors interact to process information to influence behaviour. A
            unique model(s) would need to be developed for nuclear power stations, but a suitable version
            has yet to be adequately identified by my consortium. This example is to illustrate a potential
            process – what a model might look like.

            The components of attitudes (beliefs, feelings and predispositions) form the central portion
            of the model in Figure 4. Information about an attitude object is presented to the individual,
            which is processed to form an overall attitude about the object (in this case, travel to a par-
            ticular destination). These include social factors, such as the attitudes of reference groups or
                                                                5
            the relative threat of the object to the individual’s concept of self . The attitude will then be
            combined, again, with social factors to form a preference or intention to travel to a certain
            destination or to use a particular form of transport. This preference, or intention, ultimately
            leads to behaviour, i.e. purchasing or making travel arrangements.




























            Figure 4: The components of attitudes (beliefs, feelings and predispositions) form the central
            portion of the model

            5   NB It is not clear how much weight this influence has on each component, or on the overall attitude itself, and
               is likely highly individual in nature.
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